As an economic generator for Lodi, tourism is vital.
Tourism creates jobs and the desire to start new businesses catering to visitors. This also increases the Lodi citizens’ quality of life. Many down- town merchants noted that they receive up to 60 percent of their revenue from tourists. Without the sales volume created by visitors, Lodi would not have shops such as, Cheese Central, Dancing Fox, Knowlton Gallery, Randall’s Fine Clothing or Wine & Roses Hotel Restaurant Spa.
There are many more we could name who, like the above, add a great deal to our community’s allure. As citizens, we are blessed with tourist tax dollars, which come with little impact on city services. Tourism-oriented businesses create primary jobs that bring new dollars into our City in exchange for products made or services provided locally.